Typical business questions
CEOs and Product Owners require the full sales funnel information: from ad banner click to product purchase, but often it's difficult to integrate data from different sources into one report.
Ekibana is a tool that facilitates data collection and unification and has the capability of producing 50+ typical marketing reports.
We collect data from all products and services into a unified repository, normalize data, and identify meaningful connections between the data segments.
Raw input data is transformed into a system of business entities, that becomes the foundation for marketing and KPI reports.
Breaking MRR into its component parts gives a useful overview of both revenue received and expenditure. When viewed as a monthly trend, it’s easy to evaluate high-level performance compared to previous months.
Cohort analyses are powerful tools to help you understand how your subscriptions evolve over time and identify important trends in churn or retention rates.
Example
Take all new customers who start paying in a given time period (usually a single month around 6–12 months in the past) and analyze how they develop over a period of time (usually 6–12 months). In this example, we can see that month two shows significant churn rates.
Online marketplace
Moscow carsharing
